Technology

Combine the benefits of physical and tangible digital media to those provided by the Internet. With ibrid^® technology, your audiences gain access to diversified sources of content through a single interface. Specifically, ibrid^® allows tangible digital media such as CD, DVD and USB to be continuously powered by the Internet. Thus, the media allows you to directly reach your prospects and to control access to content, while the dynamism of the Internet enhances its value for an even richer broadcast.

When combined with PID^® technology from Sony DADC, which encrypts a unique code on each media such as CD and DVD, it is then possible to create a new range of innovative ibrid^® products. This smart and measurable solutions enables you to reach your audiences directly and offer a lively and customized experience. Then, different interactive marketing strategies powered by ibrid^® take shape such as interactive loyalty cards, value-added gift certificates or even prepaid digital currency... the possibilities behind ibrid^® technology are endless.