Le Cirque du Soleil

Cirque du Soleil commissioned Nexun Media to design and develop an ibrid^® CD-ROM as part of the deployment of a show called KOOZA for a market consisting of 8 U.S. cities, from November 2007 to January 2009.

The objective of this ibrid^® CD-ROM, mailed to loyal customers, is to increase online ticket sales through dynamic promotional offline and  / or online content.

One aspect of this popular ibrid^® CD-ROM is that it’s coded to measure the number of times it is actually used for all the targeted cities, in addition to evaluating the outcomes of purchasing tickets online, generated by this next generation promotional application.

The operation will have involved the distribution of a total of more than 800,000 ibrid^® CD-ROMs in the homes of visited cities as part of the scheduled 2007-2008 United States tour.

The first 8 cities of the KOOZA tour: San Francisco, San Jose, Cincinnati, Philadelphia, Chicago, Boston, Washington, Atlanta.