Radio Pirate

For the first time in Canada, a prepaid CD-ROM was developed and distributed in convenience stores, supermarkets and department stores. Radio Pirate Internet content subscriptions, usually sold online using a secure e-commerce system, were marketed through a CD-ROM with a unique encrypted code that has monetary and timeframe value.

Using ibrid^® technology combined with PID^® technology from Sony DADC, physical digital media such as the Radio Pirate CD-ROM has enabled its owners to purchase a $ 12.95 online content subscription, valid for a period of 30 days, all of this without having to use a credit card over the Internet. In addition, several offline contents were also available and distributed directly from the CD-ROM to promote the product, educate or even entertain audiences.

Thus, Radio Pirate was able to recruit hundreds of new listeners for whom it wouldn’t have been possible to reach since they are the +/- 50% customers who belong to a group that do not want to buy online, for reasons of fear and confidence or who simply can not make online purchases, because they do not or have no more credit card.

So, thanks to the ibrid^® technology developers's inventiveness and the solution's  benefits, a new range of prepaid digital products is now available on the market and can be can be offered on digital media such as CDs, DVDs and USB drives.